Intercultural Communication Through Sports Diplomacy Free Essay Example, 1500 words

On the other hand, using sport in changing public relations or political relations is a means through which nation brand themselves. For instance, the 2014 Olympics games in Russia were overshadowed by Vladimir Putin s passing of anti-gay laws before the games kicked off (Persson Petersson, 2014). Putin had to respond to public and media attention. In response, the USA media portrayed how Russia was not in the same league of human rights as the rest of the world. Therefore, the Russian example shows how sporting events are being used as platforms for airing political differences and also at the time being crucial to influencing other societies to embrace tolerance. Nonetheless, the fight for political supremacy through sports entails engaging in intercultural communication where nations use language that is accepted by the rest of the world as a community (Allen, 2011). For instance, in the Russian scenario, the country is against homosexuality through the Olympic Games was used to encourage the country to embrace cultural diversity, even though, the Russian society has a strong disliking for such personal views and orientation. The United States has always embraced sports diplomacy as an important vehicle for strengthening relations with other nations. We will write a custom essay sample on Intercultural Communication Through Sports Diplomacy or any topic specifically for you Only $17.96 $11.86/page In effect, sports have the potential for teaching people communication skills, especially in the intercultural contexts.